Design Thinking for Entrepreneurs and Small Businesses

Beverly Rudkin Ingle

36 valoraciones de Goodreads

Idioma: inglés

Editorial: Apress, Apress Okt 2013, 2013

1430261811 / 9781430261810

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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000

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This item is printed on demand - Print on Demand Titel. Neuware -Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results¿something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp.¿Jill Robb, CEO, Ambition Digital; Belfast, United KingdomDesign Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses.Until now, design thinking¿a methodology for solving business problems and identifying opportunities¿has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere.Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own¿and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success.Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn:How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuableHow to use the most prevalent and popular design thinking tools (likeideation, prototyping, and rapid branding) effectivelyHow to use design thinking to identify and achieve your business goals and create new business modelsHow to create revenue-boosting new products and services using design thinkingHow to improve the customer/user experience to create more loyal, profitable customersBy the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses,youwill not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities¿you'll be doing it. Best, it¿ll show up in the top and bottom lines.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 172 pp. Englisch.…

N° de ref. del artículo 9781430261810

Título
Design Thinking for Entrepreneurs and Small Businesses
Autor
Beverly Rudkin Ingle
Editorial
Apress, Apress Okt 2013
Año de publicación
2013
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
1430261811
ISBN 13
9781430261810
Peso del artículo
259 gramos
Dimensiones
229x152x10 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 23 de enero de 2017

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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