Design and Marketing Of New Products (2nd Edition)
Urban, Glen L.
ISBN 10: 0132015676 ISBN 13: 9780132015677
Editorial: Pearson, 1993
Usado
Encuadernación de tapa blanda
Librería:
World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 20 de diciembre de 2007
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de ref. del artículo 00097404121
Sinopsis:
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.
Reseña del editor: A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
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Detalles bibliográficos
Título: Design and Marketing Of New Products (2nd ...
Editorial: Pearson
Año de publicación: 1993
Encuadernación: Encuadernación de tapa blanda
Condición: Good
Edición: 2ª Edición