Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Butler David Tischler Linda

372 valoraciones de Goodreads

Idioma: inglés

Editorial: Penguin Books Ltd, 2015

0241198372 / 9780241198377

  • Tapa blanda
  • Usado
Ver todos los detalles

Librería: Book Express (NZ), Shannon, Nueva ZelandaBook Express (NZ)

Vendedor de 3 estrellas

Vendedor de IberLibro desde 10 de febrero de 2021

Tapa blanda

Condición: Usado - Aceptable

EUR 6,68

Envío por EUR 39,98 
Se envía de Nueva Zelanda a Estados Unidos de America

Cantidad disponible: 1 disponible

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

238 pages. Part of a sticker on cover. Text lightly tanned.In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurs hip reveals the megabrand's innovative approach to business through design.Scale and agility are essential to every company's success. But large establis hed businesses are in danger of not being able to adapt quickly enough, while ev en the most nimble startups fail due to their inability to scale. Tomorrow's bus iness winners will be the ones who know how to combine the two.For over a century, The Coca-Cola Company has used design to scale its flagship brand to o ver 200 countries. But the company is still learning. Over the last decade, it h as focused on mastering how to use design to create agility - something most est ablished businesses struggle with.In Design to Grow, Coca-Cola's vice pre sident of Innovation and Entrepreneurship David Butler gives an unprecedented be hind-the-scenes look at the company's design-led strategy for growth. Writing wi th Fast Company's Linda Tischler, he shows how any business can use the same app roach to get to the next level.Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just g etting started.David Butler is the vice president of Innovation and Entre preneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelera tor Program designed to generate early-stage, high-growth startups. Under David' s leadership, Coca-Cola has been awarded numerous design awards including the pr estigious Grand Prix from the Cannes Lions International Advertising Festival am ong others. In 2009, David was recognized by Fast Company as a Master of Design and by Fortune for its 2013 Executive Dream Team. David is a member of the Wor. …

N° de ref. del artículo 6313i

Título
Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Autor
Butler David Tischler Linda
Editorial
Penguin Books Ltd
Año de publicación
2015
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0241198372
ISBN 13
9780241198377
Dimensiones
15.3cm x 1.8cm x 23.4cm
Catálogos de vendedores
Business

Book Express (NZ)

Shannon, Nueva Zelanda

Vendedor de 3 estrellas

Vendedor de IberLibro desde 10 de febrero de 2021

Tarifas de envío de Nueva Zelanda a Estados Unidos de America

ArtículoDe 14 a 45 días hábilesDe 14 a 20 días hábiles
Primer artículoEUR 39,98EUR 64,86
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Descripción de la tienda

A small friendly online-only bookshop located in Shannon, New Zealand. We try to stock something for everyone, from modern affordable paperback novels through to older and more unusual works.

Especialidad

fiction, non-fiction, a bit of everything

Información empresarial del vendedor

Book Express Ltd

128 Heke Street
Wellington, Nueva Zelanda 6035