Design, Create, Thrill (Paperback)

Idioma: inglés

Editorial: Hoaki, Barcelona, 2020

8417656022 / 9788417656027

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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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Vendedor de IberLibro desde 12 de octubre de 2005

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Descripción del artículo del vendedor

Paperback. This book aims to bring the designer closer to delivering an emotion-driven design. In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the 'product', creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design. AUTHOR: Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona. After a bachelor degree in Communication Design at the School of Fine Arts of the University of Porto, she moved to the Barcelona (Spain) to enrol in a Master Degree at prestigious ELISAVA design school under the same topic. Her final project has been awarded the Silver Category at the 3rd ELISAVA Professional Edition Awards'15. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. This wide set of influences sparked her interest around the theme of Emotional Design. Currently working as a Visual and UI Designer, she designs intuitive digital platforms for some of the most important banks and insurance companies in Spain, as well as for the European Commission. SELLING POINTS: . A best practices manual to "go further", emoting the audience. . The book is structured in 23 principles which bring the designer closer to an emotion-driven design. . Each principle is associated with two designers showing a diverse array of examples since the 1940s to present times, from all over the world. . A tool to help designers harmonising concepts, thoughts, and ideas in order to touch someone's heart. 180 colour images The author aims to bring the designer closer to delivering an emotion-driven work. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

N° de ref. del artículo 9788417656027

Título
Design, Create, Thrill (Paperback)
Autor
Sara Caldas
Editorial
Hoaki, Barcelona
Año de publicación
2020
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
8417656022
ISBN 13
9788417656027

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 12 de octubre de 2005

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