Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era where AI is rapidly transforming industries and work environments, it is crucial to understand the potential risks and challenges associated with its implementation. Drawing from a wide range of global perspectives, this book brings together articles from leading researchers, academicians, and professionals across disciplines to shed light on the dark side of AI. Through academic rigor and meticulous analysis, the book addresses key topics such as unethical AI implementation, safety risks, negative social impacts, unintended consequences, and legal concerns surrounding AI adoption. This book covers crucial topics such as governance, ethical concerns, safety risks, social impacts, and future perspectives. By illuminating the negative implications of AI, this book paves the way for responsible and informed AI adoption, ensuring a balance between the potential benefits and the inherent risks associated with this transformative technology. Targeting researchers, academicians, professionals, and students with a wide range of interests, this book offers a rich understanding of the theoretical and practical implications of AI. It serves as a valuable resource for management disciplines like human resource management, marketing, financial management, and operations management, enabling readers to grasp the nuances of ai in different organizational contexts.

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Sumesh S. Dadwal has 20-years of experience in teaching, academic research, eLearning, and educational quality management. Currently, he is working as Lecturer with Northumbria London campus, UK. He is also visiting a lecturer at ICON College, University of West London and University of Plymouth (London), UK. As a Programme leader of MSc Mass communication, Sumesh, leads a team of experts in teaching and research. He has also been associated with QAA, UK; as a reviewer for educational quality oversight of higher education in the UK. He has successful experience in programme development and the UK HEI quality assurance, using benchmarks from HEI, QAA, HEA, and industrial practices Sumesh is an active researcher and is also involved in PhD supervision. His core areas include International strategic marketing, consumer behaviour & misbehaviour, product launches, prosumers & experience economy, service encounters & sensational experiences, Innovation & technology in marketing, and leadership & organisational change. He has undertaken analysis of brands, markets and consumer behaviours using various qualitative and quantitative techniques. He has written various research papers, book chapters and lead research at various levels. He has successfully undertaken projects that required, data mining, editing and detailed statistical analysis using qualitative and quantitative research methods using software: N-Vivo, Excel, SPSS. He is also external examiner for PG programmes with EduQual UK, and external examiner for PhD (International Expert) with Punjab Technical University, India. He is also a member of advisory and editorial board of academics at Acme Intellects IJRM, India. Sumesh is also a reviewer at Journal of Enterprise Information Management, UK. In addition, Sumesh has hands on industrial experience in constructions and agricultural supply chain. He is also freelance consultant (business analysis) for emerging markets. Pawan Kumar is working as a Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 15 years of experience in business academic research .His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, marketing research, etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute.

Dr. Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business, LPU, Punjab. His research & teaching interests entails areas like Business Models, Market Orientation & Political Marketing. He is recipient of Junior Research Fellowship from University Grant Commission of India and other research grants from bodies like UK-India Education and Research Initiative (UKIERI); European Commission; and Department of Science & Technology (DST), Government of India. He is a Wiley Certified Design Thinking Practitioner and has conducted several training programmes on design thinking, selling skills, changing business models, brand building and customer orientation etc. for corporates like India Oil, Radington etc.

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