Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning.

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ARNOLDO HAX is the Alfred P. Sloan Professor of Management at the Sloan School of Management of the Massachusetts Institute of Technology. He has wide consulting experience, working with companies such as Merck, EDS, Saturn, Coca-Cola, Digital Equipment Corporation, Motorola, General Motors, Citibank, Prime Computer, Searle Analog Devices, Westinghouse Electric, Unilever, 3M, and Brown Boveri.

DEAN WILDE is the founder and Chairman of Dean & Company - a strategy consulting and investment firm that focuses upon industries in transition. Previously he was a Director and member of the Board of Directors at Mercer Management Consulting and Executive Vice President of Strategic Planning Associates.

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