An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are - and how this deluge of data will transform the science of human behaviour. Num Pages: 304 pages. Dimension: 197 x 130. . . 2016. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

N� de ref. del art�culo V9780007494439

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Detalles bibliogr�ficos

T�tulo: Dataclysm: What our online lives tell us about our offline selves
Editor: HarperCollins Publishers
Fecha de publicaci�n: 2016
Idioma: Ingl�s
ISBN 10: 0007494432
ISBN 13: 9780007494439
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: New

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Sinopsis

An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.

Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.

Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.

Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.

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Christian Rudder is co-founder of OkCupid and now serves as chief data analyst and author of the popular blog OkTrends. He graduated from Harvard in 1998 with degrees in English and math, and served as creative director for SparkNotes. His work has been written about in the New York Times and the New Yorker, among other places. He lives in Brooklyn with his wife and daughter.

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