"Data Science & Big Data Analytics: A Comprehensive Guide" is a book that delves into the principles and practices of data science and big data analytics. It covers the evolution of data collection and analysis, from ancient methods to modern digital infrastructures. The book explores various data analysis methodologies, including descriptive, predictive, prescriptive, and automated analytics, highlighting their applications and differences. It also addresses the challenges posed by big data, such as the need for advanced processing tools and techniques, and discusses the distinctions between traditional business intelligence and big data analytics. Additionally, the book emphasizes the importance of data privacy and security in the context of big data analytics.

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