DIY Business Plan That Works
A Layman’s Step-by-Step Guide to Creating Your Own Business Plan From A to ZAfter spending over 30 years helping 27 small and mid-sized startup companies shape their vision and secure their first funding, I’ve learned one thing above all else: a business without a plan is like a ship without a compass. You might sail, but you’ll never know where you’re headed—or how to get back on course.
"Your business deserves a real plan—no MBA required."That’s why I created this book. I know firsthand that most aspiring entrepreneurs and small business owners feel overwhelmed by the idea of writing a business plan. It seems complicated, academic, or reserved for “real” businesspeople. That’s nonsense. If you can dream up a business, you can write a business plan. In this book, I walk you through exactly how to do that—step by step, no MBA required.
"Skip the fluff. Build a business plan that works."Why This Book is Different- No jargon, no fluff—just real-world guidance
- Made for beginners and non-writers
- Includes a downloadable, customizable business plan template
- Based on decades of real consulting experience
- Written in plain English with practical examples
The Business Plan, DemystifiedLet’s bust some myths right now:
You don’t need to be a great writer.
You don’t need to be a financial expert.
And you don’t need a 30-page document filled with buzzwords to get noticed by lenders or investors.
What You’ll Learn Inside:
What is a Business Plan?I break down what a business plan is (and what it’s not), and why it's critical—even if you’re not applying for a loan. Think of it as your business GPS. With it, you can confidently plan, measure, pivot, and grow.
5 Clear Reasons You Need a Business PlanEven if you're bootstrapping your way forward, these five reasons will show you why having a business plan gives you a competitive edge. It's not about pleasing banks—it's about keeping your business on track.
The 9 Essential Components of a Great Plan• Executive summary
• Company description
• Problem & solution
• Product life cycle
• Market analysis
• Competitive evaluation
• Marketing & advertising
• Operating structure
• Financial roadmap
Step-by-Step Business Plan WritingThis is the heart of the book. Here, I guide you through writing your traditional business plan. Not with theory, but with real-world examples and explanations for every section—from your cover page to your request for funding.
Whether you’re presenting your plan to a bank, a partner, or yourself, you’ll be confident that it’s solid, thorough, and uniquely yours.
Lean vs. Traditional Business PlansSometimes, you don’t need all the bells and whistles. That’s why I explain both the Lean and Traditional business plan models—so you can choose the format that best suits your goals, industry, and timeframe.
Finance Doesn’t Have to Be Scary• Income statements
• Cash flow projections
• Break-even points
• Funding requests
FREE BONUS: Customizable Business Plan TemplateNo need to start from scratch. I’ve included a downloadable business plan template you can edit, adapt, and use immediately. Just plug in your business details, and you’re good to go.
"Turn your big idea into a bankable plan."Ready to Launch? Let’s Get You Funded, Focused, and GrowingStarting a business is hard.
Whether you’re launching your first venture or need to reshape your current game plan, this book gives you the foundation to succeed, without overwhelm.
No confusion.
No excuses.
Just results.Click
BUY NOW and let’s write the plan that brings your business to life
