Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here. Este artículo no está disponible.
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Idioma: inglés
Editorial: Crown Business, 2001
- Tapa dura
- Usado
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Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de AmericaThe Book Cellar, LLC
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Vendedor de AbeBooks desde 12 de agosto de 1998
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Descripción del artículo del vendedor
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N° de ref. del artículo 10014629
- Título
- Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here
- Autor
- Blackwell, Roger D.
- Editorial
- Crown Business
- Año de publicación
- 2001
- Estado
- Fine
- Encuadernación
- hardcover
- Idioma
- inglés
- ISBN 10
- 0609608657
- ISBN 13
- 9780609608654
- Peso del artículo
- 19 onzas
- Dimensiones
- 6x0x9
Explains how any company can build a long-term strategy for an online business that will survive what the authors predict will be an e-commerce revolution by implementing customer-oriented principles. 25,000 first printing.
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Acerca del autor
Kristina Stephan is vice president of Blackwell Associates.
Dr. Roger D. Blackwell is professor of marketing in the Max M. Fisher College of Business at Ohio State University and the author of <b>From Mind to Market</b> and coauthor of <b>Consumer Behavior</b>. He serves on the boards of several NYSE, NASDAQ, and private corporations in retailing, technology, and distribution and is president of Blackwell Associates, a marketing consulting firm. <br><br>Kristina Stephan is vice president of Blackwell Associates and coauthor of<b> Contemporary Cases in Consumer Behavior</b>, and serves on the boards of a transportation and logistics firm and the United States Figure Skating Association.
Dr. Roger D. Blackwell is professor of marketing in the Max M. Fisher College of Business at Ohio State University and the author of <b>From Mind to Market</b> and coauthor of <b>Consumer Behavior</b>. He serves on the boards of several NYSE, NASDAQ, and private corporations in retailing, technology, and distribution and is president of Blackwell Associates, a marketing consulting firm. <br><br>Kristina Stephan is vice president of Blackwell Associates and coauthor of<b> Contemporary Cases in Consumer Behavior</b>, and serves on the boards of a transportation and logistics firm and the United States Figure Skating Association.
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