Neuware -Effective decision-making is paramount to the success or failure of any organization. Leadership decisions must reflect proper understanding of customers� needs, as well as the needs of the organization. This study utilizes quantitative statistical methods of correlation to provide a better understanding of the impact of customers� satisfaction levels on an organization�s reputation, as perceived by the organization�s leadership. By comparing the criteria used in the determination of Fortune magazine's list of the �World's Most Admired Companies� to that of the American Customer Satisfaction Index, the study finds patterns of correlation that provide further credibility to the theory that effective leadership should incorporate the relationship between achievements of corporate reputation and customer satisfaction levels.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 136 pp. Englisch.

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T�tulo: Customer satisfaction & corporate reputation: A correlation study
Editor: Scholars' Press Mai 2015
Fecha de publicaci�n: 2015
Idioma: Ingl�s
ISBN 10: 3639765362
ISBN 13: 9783639765366
Encuadernaci�n: Taschenbuch
Estado: Neu
Dimensiones: 220�mil�metros de ancho por 150 de alto por 9 de largo
Peso: 221 gramos

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Effective decision-making is paramount to the success or failure of any organization. Leadership decisions must reflect proper understanding of customers' needs, as well as the needs of the organization. This study utilizes quantitative statistical methods of correlation to provide a better understanding of the impact of customers' satisfaction levels on an organization's reputation, as perceived by the organization's leadership. By comparing the criteria used in the determination of Fortune magazine's list of the "World's Most Admired Companies" to that of the American Customer Satisfaction Index, the study finds patterns of correlation that provide further credibility to the theory that effective leadership should incorporate the relationship between achievements of corporate reputation and customer satisfaction levels.

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