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Detalles bibliogr�ficos

T�tulo

Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

Editor

Basic Books

Fecha de publicaci�n

1997

Idioma

Ingl�s

ISBN 10

0201154935

ISBN 13

9780201154931

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

New

Cat�logos de vendedores

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Sinopsis

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.

Acerca del autor

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.