Customer Relationship Management

Idioma: inglés

Editorial: Taylor & Francis Ltd, United Kingdom, Oxford, 2008

1856175227 / 9781856175227

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

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Condición: Usado - Bueno

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Descripción del artículo del vendedor

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes: A Tutor Resource pack available to instructors who adopt this text Case examples illustrating CRM in practice Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer serviceStudent readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book's freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de ref. del artículo GOR002233136

Título
Customer Relationship Management
Autor
Francis Buttle (Francis Buttle Associates, Australia)
Editorial
Taylor & Francis Ltd, United Kingdom, Oxford
Año de publicación
2008
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1856175227
ISBN 13
9781856175227
Edición
2ª Edición
Peso del artículo
739 gramos
Dimensiones
189.0 x 246.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

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ArtículoDe 7 a 12 días hábilesDe 5 a 9 días hábiles
Primer artículoEUR 6,71EUR 14,38
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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Información empresarial del vendedor

World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Reino Unido BN12 4QY