Customer Experience Innovation: How to Get a Lasting Market Edge

Robert Dew

7 valoraciones de Goodreads

Idioma: inglés

Editorial: Emerald Publishing Limited, 2018

1787547876 / 9781787547872

Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Descripción del artículo del vendedor

Companies who invest in successful Customer eXperience (CX) innovation stand out from the crowd. Markets tend to reward these companies because it is rare for firms to try something new, much less prove customer acceptance of their attempted innovations. Firms offering remarkable CX create loyal customers who happily pay more for their products and services, and then refer them to other customers for free. This book outlines innovative processes used to research, conceive and develop innovations in the CX space for both large and small companies. The challenge is not so much finding out what customers like, as it is remaining apart from the crowd of rivals and copycats. Written as a practical guide for managers with a background in line management, operations, marketing, finance or customer service, this book contains a simple framework with an extensive range of design thinking and creative problem solving tools. Starting with a validation for investing in improving your firm's CX, the book also provides a primer on competitive advantage, the most critical objective of strategic planning. Mastering the book's content creates the potential for any business manager or owner to find a hard-to-copy market advantage and drive their business' growth.

N° de ref. del artículo CIN1787547876VG

Título
Customer Experience Innovation: How to Get a Lasting Market Edge
Autor
Robert Dew
Editorial
Emerald Publishing Limited
Año de publicación
2018
Estado
Very Good
Encuadernación
Hardback
Idioma
inglés
ISBN 10
1787547876
ISBN 13
9781787547872

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde 23 de marzo de 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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SBYB, Inc.

900 Knell Road
Montgomery, IL Estados Unidos de America 60538