The authors address the key challenges which the mass media in Slovakia has been facing since 1993, including social function of the media in journalistic communication and gender stereotypes in social networks and advertising. The book also discusses the question of forming a theoretical basis for the creation of mass media communication.
Veronika Cillingová, PhD, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. Her academic interests focus on language of journalism and journalistic genres.
Eva Bútorová, PhD, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. She conducts research on gender stereotyping and gender equality in media and advertising.
Daša Nováčiková, PhD, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. Her academic interests focus on journalistic genres and literary criticism.
Jitka Rožňová, Ph.D, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. Her research interests include art in media communication and advertising.