Crisis Communications Management (PRCA Practice Guides)

Idioma: inglés

Editorial: Emerald Publishing Limited, United Kingdom, Bingley, 2018

1787566188 / 9781787566187

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

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Condición: Usado - Bueno

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Envío por EUR 6,72 
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Descripción del artículo del vendedor

Can you control a crisis? No but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the Red Book, dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de ref. del artículo GOR011913247

Título
Crisis Communications Management (PRCA Practice Guides)
Autor
Adrian Wheeler (Public Relations and Communications Association, UK)
Editorial
Emerald Publishing Limited, United Kingdom, Bingley
Año de publicación
2018
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1787566188
ISBN 13
9781787566187
Peso del artículo
290 gramos
Dimensiones
129.0 x 198.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

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ArtículoDe 7 a 12 días hábilesDe 5 a 9 días hábiles
Primer artículoEUR 6,72EUR 14,40
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World of Books Ltd

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Goring-By-Sea, Reino Unido BN12 4QY