Creativity in PR and Communications (Paperback)

Idioma: inglés

Editorial: Kogan Page Ltd, London, 2025

1398620807 / 9781398620803

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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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Vendedor de AbeBooks desde el 12 de octubre de 2005

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Descripción del artículo del vendedor

Paperback. Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores: - Fostering a creative mindset - Cultivating creativity - Creative thinking - Creative ideation processes - AI as a tool to assist creativity - Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights. Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. This book is full of real-world examples from global companies such as Dove and Samsonite, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples. Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

N° de ref. del artículo 9781398620803

Título
Creativity in PR and Communications (Paperback)
Autor
Jon Cope
Editorial
Kogan Page Ltd, London
Año de publicación
2025
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1398620807
ISBN 13
9781398620803

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de AbeBooks desde el 12 de octubre de 2005

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ArtículoDe 6 a 14 días hábilesDe 6 a 16 días hábiles
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