Creativity, Inc. (Hardcover)
Idioma: inglés
Editorial: Transworld Publishers Ltd, London, 2014
- Tapa dura
- Nuevo
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Vendedor de IberLibro desde 12 de octubre de 2005
Condición: Nuevo
EUR 31,55
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Hardcover. Part autobiography, part history of Pixar, part business book, Creativity Inc is an inspiring look at the role creativity plays in one of the most successful media businesses the world has ever seenPart autobiography, part history of Pixar, part business book, Creativity Inc is a stimulating, feel-good, insightful and highly inspirational collection of lessons in creativity and business from the president of Pixar and Disney Animation, Ed Catmull.'Just might be the best business book ever written.' -- Forbes Magazine'Great book. Wish I could give it more than 5 Stars' -- ***** Reader review'Incredibly inspirational' -- ***** Reader review'Honestly, one of the best books I've read in a long time' -- ***** Reader review'Read it and read it again, then read it again and then again' -- ***** Reader review'Great book!! Fantastic read' -- ***** Reader review*******************************************************************This is the story behind the company that changed animation forever. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable.As a young man, Ed Catmull had a dream- to make the world's first computer-animated movie. When an early partnership with George Lucas led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986, he couldn't have known what would come. Nine years later and against all odds, Toy Story was released. It was the start of a new generation of animation.Through its focus on the joy of storytelling, inventive plots and emotional authenticity, Pixar revolutionised how animated films were created.Creativity, Inc. is a book for managers who want to lead their employees to new heights - a manual for anyone who strives for originality, with behind-the-scenes examples from Pixar itself. It is a book about how to build and sustain a creative culture with a unique identity.And through this story, we learn what creativity really is. Pixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
N° de ref. del artículo 9780593070093
- Título
- Creativity, Inc. (Hardcover)
- Autor
- Ed Catmull
- Editorial
- Transworld Publishers Ltd, London
- Año de publicación
- 2014
- Estado
- new
- Encuadernación
- Hardcover
- Idioma
- inglés
- ISBN 10
- 0593070097
- ISBN 13
- 9780593070093
THE EXPANDED EDITION
'Just might be the best business book ever written' Forbes Magazine
'This book should be required reading for any manager' Charles Duhigg
'Full of detail about an interesting, intricate business' The Wall Street Journal
______________________________________________
The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story quartet, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.
Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
_________________________________________
Readers love Creativity, Inc.
'Incredibly inspirational'
'Great book. Wish I could give it more than 5 stars'
'Honestly, one of the best books I've read in a long time'
'Read it and read it again, then read it again and then again'
'Great book!! Fantastic read'
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Ed Catmull is co-founder of Pixar Animation Studios, and before his retirement in 2019 was president of Pixar Animation and Disney Animation. He has been honoured with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. In 2019, he received a Turing Award-often called the Nobel Prize of computing-for his pioneering work on computer-generated imagery. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife, Susan.
www.CreativityIncBook.com
@DisneyPixar
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Vendedor de IberLibro desde 12 de octubre de 2005
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