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N� de ref. del art�culo 2940411085-11-1

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Detalles bibliogr�ficos

T�tulo: Creative Research: The Theory and Practice of Research for the Creative Industries (Required Reading Range)
Editor: AVA Publishing (edition 0)
Fecha de publicaci�n: 2010
Idioma: Ingl�s
ISBN 10: 2940411085
ISBN 13: 9782940411085
Encuadernaci�n: Paperback
Edici�n: 0.
Estado: Good

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Sinopsis

Techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.

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Hilary Collins BA (Hons) MA, MBA, PhD is design management professor at SCAD, she has extensive experience of teaching research methods and supervising dissertations at undergraduate and postgraduate level within design management and business within creative industries in UK, Europe and the Middle East. Hilary’s main research interests are in the area of identity and its synergy with the built environment. Most recently, research projects have included investigating social innovation and its influence on the role of the professional designer alongside the role of design thinking within design management. Hilary also teaches Design Strategic Management and Design Thinking.

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AZ Texts LLC
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