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Detalles bibliogr�ficos

T�tulo: Creative Problem Solving for Managers
Editor: Routledge
Fecha de publicaci�n: 2005
Idioma: Ingl�s
ISBN 10: 0415345421
ISBN 13: 9780415345422
Encuadernaci�n: Paperback
Edici�n: 2� Edici�n
Estado: Good

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Sinopsis

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

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Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.

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