Creative Problem Solving for Managers: Developing Skills for Decision-Making and Innovation, 2nd Ed.

Proctor, Tony

ISBN 10: 0415345421 ISBN 13: 9780415345422

Editorial: Florence, Kentucky, U.S.A.: Routledge, 2005

Idioma: Ingl�s

Condici�n: Usado - Muy bueno Encuadernaci�n de tapa blanda

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Descripci�n

Trade paperback in near fine condition. 2nd edition.

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Detalles bibliogr�ficos

T�tulo

Creative Problem Solving for Managers: Developing Skills for Decision-Making and Innovation, 2nd Ed.

Editor

Florence, Kentucky, U.S.A.: Routledge

Fecha de publicaci�n

2005

Idioma

Ingl�s

ISBN 10

0415345421

ISBN 13

9780415345422

Encuadernaci�n

Soft cover

Edici�n

2nd Edition

Estado

Near Fine

Cat�logos de vendedores

business

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Sinopsis

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

Acerca del autor

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.

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