The Creative Curve: How to Develop the Right Idea, at the Right Time

Allen Gannett

1636 valoraciones de Goodreads

Idioma: inglés

Editorial: Ebury Publishing, 2018

0753548739 / 9780753548738

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

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Descripción del artículo del vendedor

A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We?ve been told a lie about the nature of creativity.We're told stories about creative geniuses ? the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren?t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett ? data wizard and successful entrepreneur ? reveals the four laws of creativity that are proven to work.New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there?s a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you?re a business leader, a creative artist or a budding entrepreneur ? and will teach you the secret to conceiving great ideas that can achieve major success.…

N° de ref. del artículo 00109441717

Título
The Creative Curve: How to Develop the Right Idea, at the Right Time
Autor
Allen Gannett
Editorial
Ebury Publishing
Año de publicación
2018
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0753548739
ISBN 13
9780753548738

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,77
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Información empresarial del vendedor

SBYB, Inc.

900 Knell Rd
Montgomery, IL Estados Unidos de America 60538