Creative Aerobics Fueling Imagination In The 21St Century

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ISBN:9789386446824,180pp. N° de ref. del artículo 2305128

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Acerca de los autores: Linda Conway Correll George Upon graduation from college, Linda set out for New York City, where she hoped her dream of writing music for Broadway shows would become a reality. Instead, her first musical success was the jingle she wrote to introduce Beech-Nut Fruit Stripe Gum on her day job at Young & Rubicam Advertising. Ten years and several tier 1 New York agencies later, she swapped the excitement of the Big Apple for her weekend home, a farm in rural Massachusetts, where she expanded her writing experience, creating innovative radio commercials (one, a Clio Award winner) for a local FM station. But Linda missed her former professional life. She relocated to Houston, Texas, as a copywriter at a national agency, followed by promotion to Associate Creative Director. After 7 years in the Lone Star state, she returned to her native Rhode Island as a VP/Creative Director. She transitioned into academe, teaching advertising courses at Northeastern University in Boston and developing the forerunners of Creative Aerobics at the Rhode Island School of Design. Professorships followed in southeast Missouri; at the flagship University of Florida; in southern Illinois; and summers in Ahmedabad, at MICA. During this period, Linda and her students won local, regional, national, and international advertising awards. Linda retired from teaching but continues to accept freelance writing assignments, international awards for them, and commissions for her serious and sacred music compositions. But, alas, no Broadway shows. Currently, she lives outside of Nashville, Tennessee with her 17-year-old Turkish Van kitty Sweetie, and her husband.

Dr Arpan Yagnik Arpan feels that the notion of life being handed down to us, ironically, is getting narrower and constricted. We define ourselves, others, cultures, and experiences in small boxes that are bleak and despondent. Arpan urges his readers to explore their world and existence with the magnitude and intensity necessary to reach a certain phenomenon, reaction, or result by attaining a philosophy he calls as ‘simple living and high thinking’.

He is a much sought-after speaker who delivers―and also designs―life-changing techniques, challenges the human mind, and accelerates personal and professional growth. His TEDx talk on ‘Creative Aerobics’ in 2016 was well received and his other speaking engagements were at AAUW Equity & Convention Day in Columbus, OH; TEDxSalon event in Ahmedabad, India; and Sant′Anna Institute in Sorrento, Italy.

A native of Ahmedabad, India, Arpan completed his PhD in Media and Communication from Bowling Green State University. He has an unparalleled love for teaching and is Assistant Professor of Advertising at Penn State University in Erie. Along with teaching and research, Arpan has set in motion a plan to establish a Center for Creativity Enhancement to advance the role of creativity in societal development and well-being.