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T�tulo: Creating Value in the Digital Era: Achieving Success through Insight, Imagination, and Innovation
Editor: NYU Press
Fecha de publicaci�n: 1998
Idioma: Ingl�s
ISBN 10: 081471580X
ISBN 13: 9780814715802
Encuadernaci�n: hardcover
Estado: Good

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Sinopsis

The business world is being transformed as digital technologies take over mundane and routine activity and greatly increase the possibility of what people can accomplish. This book presents principles of success in the emerging digital economy, in which new models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. With the use of many examples from pioneering companies, guidance is offered on revolutionizing management strategies, creating value for customers, and grasping new opportunities offered by the digital era.

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