Creating Experience Value in Tourism

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

Nina K Prebensen is a Professor at Buskerud and Vestfold University College and at UiT The Arctic University of Norway. She has published papers in various tourism journals. Her research focuses particularly on the tourist decision and experience processes, where co-creation of value for hosts and guests are in focus. Her teaching experiences include marketing, tourism marketing and management, service quality and branding strategies. Prebensen has been part of 25 business boards, and has a long history in co-operating with the tourism industry.

Dr. Joseph S. Chen is a faculty member of the Department of Recreation, Park and Tourism Studies at Indiana University at Bloomington, USA. He has been identified by premier tourism/hospitality journals (Tourism Management and Journal of Hospitality and Tourism Research) as one of the leading tourism scholars worldwide. He has received international research awards and fellowships including US Fulbright Senior Scholar.

Muzaffer Uysal is a Provost Professor and Carney Family Endowed Professor in the Department of Hospitality and Tourism Management at the Isenberg School of Management, University of Massachusetts, Amherst. He served as department chair from August 2016 to August 2023. Currently, Dr. Uysal is serving as the president of the International Academy for the Study of Tourism and a fellow of the Academy of Leisure Sciences. Dr. Uysal has authored and co-authored numerous scholarly articles, five monographs, and sixteen books. He is widely recognized for his contributions, receiving over thirty awards for research, international education, teaching excellence, and lifetime achievements. Over the past four years. Dr. Uysal was listed among the top 1% of the world's most highly cited researchers by Clarivate Analytics. He has also received the Research.com Business and Management Leader Award for three consecutive years.

Associate Professor Young-Sook Lee joined UiT The Arctic University of Norway as the Head of Department (Tourism and Northern Studies) in March 2014. Previously, she held a Senior Lecturer position at Griffith University, Australia where she served for 15 years. Originally coming from South Korea, she was educated in the UK, Australia as well as her home country South Korea. Young-Sook´s research interests stem from her lived-experiences of different worlds of today. Researching into East Asian cultural philosophies and how they may inform tourism practices both in the industry and academia, she bridges the multidimensional contemporary worlds that we live in the 21st century. Since joining UiT The Arctic University of Norway, her research focus has expanded to Arctic tourism issues for sustainable development and operations. She serves as a member for Global Panel of Tourism Experts for UNWTO.

Professor Haywantee (Rumi) Ramkissoon is an internationally recognized expert in sustainability, tourism, and environmental psychology. She is a Professor at UniSA Business, University of South Australia, and a distinguished visiting professor at the University of Johannesburg. She has earned two doctorates-one in Applied Environmental Psychology and another in Tourism Marketing-and holds degrees from Monash University, Greenwich University, and Harvard Medical School. Ranked in the world's top 1% of most-cited researchers by Clarivate (2021-2024) and featured in Stanford's top 2% scientists list, she is a global research leader. Professor Ramkissoon has received prestigious awards such as the Emerging Scholar of Distinction (2017) and has served as a visiting scholar across five continents. Her editorial roles span top-tier journals, and she has reviewed for over 90 academic publications in tourism, psychology, and sustainability. Her work focuses on public health, behaviour change, and global sustainable development.