Creating Competitive Advantage with Electronic Commerce

Idioma: inglés

Editorial: Diplom.De Mai 2000, 2000

3838623584 / 9783838623580

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This item is printed on demand - Print on Demand Titel. Neuware -Inhaltsangabe:Abstract:As electronic commerce is quickly increasing within some industries such as computers, software and retail banking the question arises whether and how insurance companies can profit too. This dissertation evaluates the impact of electronic commerce on the German insurance industry with the overall goal of creating competitive advantage.The dissertation proceeds by reviewing the literature for definitions and perspectives of electronic commerce, the suitability of electronic commerce for insurance products and services, the impact on existing business processes and value chains as well as the sources for creating competitive advantage within a mature insurance industry. Additionally, its organizational implications have also been examined.This dissertation contains fieldwork on the issues focused on in theory. Primary data was gathered using a questionnaire and a few interviews that were conducted with Chief Information Officers (CIO). The results of these activities were analysed and discussed by comparing them with both theory and experiences of other industries.Inhaltsverzeichnis:Table of Contents:Abstract11.Introduction21.1Objectives21.2Approach32.Hypothesis and Objectives43.The German insurance industry53.1Status quo53.2Future trends74.Literature review104.1E-Commerce - characteristics and perspectives104.2Insurance products and services in electronic commerce144.3Electronic commerce and the value chain174.4Competitive advantage204.5Business processes within the insurance industry264.6Organisational implications for electronic commerce314.7Success factors for Electronic commerce344.8Summary of literature research355.Fieldwork395.1Research and objectives395.2Methodology and scope - outline395.3Questionnaire on e-commerce405.4Interviews with CIO S415.5Limitations of the research416.Findings and analysis of Fieldwork Data426.1General findings426.2Future industry trends446.3Consumer profiles, expectations and behaviour476.4Products and services506.5Value chain and competitive advantage536.6Business processes596.7Focused areas636.8Constraints646.9Summary of fieldwork667.Conclusions677.1Conclusions drawn from the literature677.2Conclusions drawn from the fieldwork687.3Final conclusions-correlations between the literature and fieldwork698.Recommendations709.Appendices739.1Appendix 1739.2Appendix 2749.3Appendix 3: [¿]Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 104 pp. Englisch.…

N° de ref. del artículo 9783838623580

Título
Creating Competitive Advantage with Electronic Commerce
Autor
Frank Berger
Editorial
Diplom.De Mai 2000
Año de publicación
2000
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
3838623584
ISBN 13
9783838623580
Peso del artículo
163 gramos
Dimensiones
210x148x8 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 23 de enero de 2017

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