Creating Breakthrough Products: Innovation from Product Planning to Program Approval (paperback)
Craig M. Vogel; Jonathan Cagan
ISBN 10: 0132618621 ISBN 13: 9780132618625
Editorial: FT Press, 2001
Usado
Encuadernación de tapa blanda
Librería:
World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 20 de diciembre de 2007
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de ref. del artículo 00099013049
Sinopsis:
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
Acerca del autor:
JONATHAN CAGAN is a Professor of Mechanical Engineering at Carnegie Mellon University. His work focuses on the early stages of product development with emphasis on engineering design, interdisciplinary collaborations, formal design synthesis, and computational design tools. Dr. Cagan is a Fellow of the American Society of Mechanical Engineers and a registered Professional Engineer.
CRAIG M. VOGEL is a Professor in the School of Design at Carnegie Mellon University. His areas of expertise include product design, product aesthetics, design history, team management, and design patent litigation. Professor Vogel is a Fellow, and former President, of the Industrial Designers Society of America (IDSA).
Professors Cagan and Vogel have collaborated for close to a decade in teaching, research, and consulting in the area of integrated new product development. For more information see www.creatingbreakthroughproducts.com
"Sobre este título" puede pertenecer a otra edición de este libro.
Detalles bibliográficos
Título: Creating Breakthrough Products: Innovation ...
Editorial: FT Press
Año de publicación: 2001
Encuadernación: Encuadernación de tapa blanda
Condición: Very Good