Crafting White Paper 2.0 (Paperback)

Idioma: inglés

Editorial: Lulu.com, London, 2010

0557163242 / 9780557163243

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Descripción del artículo del vendedor

Paperback. Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness. Today, we live in a world of 'abbreviated information' We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

N° de ref. del artículo 9780557163243

Título
Crafting White Paper 2.0 (Paperback)
Autor
Jonathan Kantor
Editorial
Lulu.com, London
Año de publicación
2010
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0557163242
ISBN 13
9780557163243

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 22 de junio de 2007

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 32,24EUR 38,34
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The Nile Group Pty Ltd

42 Apex Drive
Truganina, VIC Australia 3029