What is Cracking the Code to Profit?
Cracking the Code to Profit is the complete, start to finish blueprint for building a REAL BUSINESS in the lawn care and landscaping industry. The author, Ryan Sciamanna, shares all his knowledge on how he went from a solo operator to six crews in three years.
Who is the book for?
Cracking the Code to Profit is for anyone thinking about starting a lawn care business to companies trying to break through the $200k to $300k gross revenue barrier. If you would like to, but are not already, making $100k per year as the owner of your lawn care company, you will benefit from reading this book.
Why Ryan wrote the book:
In 2016 Ryan narrowed his lawn care companies service offering down to lawn mowing and lawn treatments only. Prior to that, his company was a full-service lawn and landscape service provider offering all of the typical services including mulching, pruning, cleanups, leaf removals, hardscapes, landscape design and installation, and snow removal. He made the change in his business model to increase profit margins and reduce the amount of time required of him as the owner of the business.
Naturally, he needed to find referral partners for his lawn care customers because they still had other lawn and landscape needs his company no longer performed. He contacted several other lawn and landscape business owners in his area and told them he wanted to send them referrals for the work his company no longer performed and only asked they don't 'steal' his customers for the services they were still providing.
After shooting off the first several referrals, Ryan quickly realized that a lot of these companies needed help and until they improved their business operations, referring his clients to them was only making him look bad! He has since stopped referring work with the exception of a couple companies that proved they would provide his customers quality work at fair prices and actually be reliable.
Ryan says, "I think most lawn care business owners started their business just like I did...they enjoyed the work and were good at it, so they said, why not work for myself. In the beginning, it usually goes pretty smooth, but as they add more and more customers and eventuallyneed to hire employees, they get in over their heads. I did the same thing, but quickly educated myself on how to run an actualbusiness and not just be self-employed."
He organized all of his knowledge into Cracking the Code to Profit in hopes it will save new business owners years of frustration. Ryan read a similar 'book' before he started his business that his father had bought for him online. It was actually just a word document that someone had written on starting a lawn care business and his dad printed it off for him. It cost his father $79.95 for that! Ryan still has that 'book' and even though it was overpriced, terrible quality and a lot of the information was not good, he still credits that book towards helping him get his business off the ground.
What you can expect from Cracking the Code to Profit - How to Start a Lawn Care Business:
The book flows in chronological order from starting your business to your exit strategy. Ryan put every detail he could recall from his own experience. You can see the book chapters in the book preview. After each chapter, action steps are included so you know exactly what you need to do. At the end of the book, you will find the resource section for continued learning and execution. You can expect to have a much better understanding of how to start and grow your lawn care business is a healthy, profitable way. Ryan's contact info is also included in the book. He would love to hear from you after you finish it!
Ryan Sciamanna is a serial entrepreneur from Cincinnati, OH. Ryan started his first business, a lawn care and landscaping company located in Northern Kentucky, in 2009. By 2017, he had his business running smoothly without his daily involvement needed. He accomplished this through trial and error and reading well over 100 books on various business-related subjects. Mentors also played a large role in his success, along with a lot of hard work and 80+ hour work weeks. Ryan knows he does not know it all, but it is hard to argue the fact that he does know a lot about building a successful lawn care and landscaping business. He also wants to point out that he is not rich, but lives very comfortably. He has no worries about paying his bills for years to come and has gained freedom of time by creating systems in his business which allow his employees to handle the day to day operations. With his time freed up, he now wants to help others get to a similar place, or reach the specific goals they have in their business. That is how Lawn Crack came to be. Lawn Crack is Ryans latest business venture. The purpose of Lawn Crack is to provide business owners in the lawn care industry the information and resources needed to build a profitable business that does not require their constant attention. Ryan also builds websites, performs search engine optimization services, and manages online ad campaigns with one of his other companies, Optimized. He is simply fascinated by business, or more specifically, offering goods or services to his customers that provide more value than what he charges. In early 2016 Ryan started reading books more geared towards mindset and self-help, as opposed to reading more business books. This really fueled his passion to want to inspire and motivate others to make the most of their lives. When he is not working, which is not often right now as he is a self-proclaimed work-a-holic, Ryan enjoys hitting the gym. Although not a freak about it, he also does his best to eat a healthy diet, limit alcohol consumption, and get enough sleep. He believes all of these habits contribute to his ongoing success. His 7-year-old daughter, Michaeyla, is his pride and joy and he really enjoys taking her to gymnastics practice, Dave and Busters, the library, and the park. He is a car guy and hopes to own a fleet of exotic vehicles in the near future. Ryan also wants to travel around the globe to experience the other cultures and see all that the world has to offer.
