If your goal is not just to sell digital products, but to become a world-changing global teacher, the Course Design Formula will help you get there. You will build your course better, faster, and more effectively than others who are not using a research-based instructional design process.
The guidance you'll receive in this book will make your online course creation process fast, fun, effective, and simple to apply to your specific content and target audience.
- 2025 AMERICAN LEGACY BOOK AWARDS FINALIST
(Award Categories: EDUCATION/ACADEMIC and ENTREPRENEURSHIP & SMALL BUSINESS) - 2020 INDIE BOOK AWARD FINALIST (EDUCATION)
- 14th ANNUAL NATIONAL INDIE EXCELLENCE AWARDS FINALIST (EDUCATION)
- 2020 INTERNATIONAL BOOK AWARDS FINALIST (EDUCATION/ACADEMIC)
This book introduces and explains the Course Design Formula® , a research-based instructional design process that promotes excellence in online course development. Integrating best practices from cognitive psychology, instructional design, learning theory, information processing theory, and more, the formula helps you create high-quality learning journeys for your online course participants.
Award-winning teacher and online learning expert Rebecca Frost Cuevas developed this formula in order to help creative thinkers, thought leaders and entrepreneurs design engaging and effective online courses that deliver real transformation.
This book integrates and synthesizes the findings of leading education researchers such as Jean Piaget, Jerome Bruner, and Robert Gagne with the author's extensive professional training and experience. The result is a clear, simple, easy-to-apply process you can use to make your presentations stand out in the online-learning space.
Whether you are an experienced teacher in the offline space, or you have never taught before in any context, get ready for a fast track guide to how to be a truly transformational teacher, online.
If you are a business owner, subject matter expert, creative thinker, or mission-driven thought leader, this book will cut through the stress and overwhelm that is a natural part of trying to structure your complex creative ideas into an online course.
So what are you waiting for? The sooner you start reading this book, the sooner you will be able to get your expertise out of your head and onto the web . . . where you can start making money, and start making a difference for the people you are here to serve.
Rebecca Frost Cuevas, founder and CEO of Learn and Get Smarter, Inc., is a leading online learning education consultant and trainer for experts and entrepreneurs. She holds a bachelor's degree in English from Harvard University, as well as two master's degrees in education. Her first master's, from Wheelock College Graduate School, is in curriculum design and development. Her second, from California State University, San Bernardino, is in instructional technology. For fifteen years, Rebecca designed and delivered award-winning education programs for public utilities in Southern California, impacting over 150,000 students with hands-on learning experiences relating to water and energy conservation. The education programs she created won national and regional awards, including the prestigious Community Service Award from the American Public Power Association and the prominent Clair A. Hill Award from the Association of California Water Agencies. Rebecca also received multiple federal scholarships for international study, and (fun fact!) learned Photoshop and Illustrator at a technical school in a foreign language, where she was the only nonnative speaker in the class. She brings a creative, multicultural perspective to her work in educational consulting, instructional design, and curriculum development. When not designing online courses, Rebecca enjoys making up stories about Mother Rebecca, a 200-year-old fictional Victorian know-it-all, who provides gracious solutions to life's perplexing problems. Back in the twenty-first century, Rebecca is the proud mother of an internationally known fiber artist who is famous for having knitted a life-sized human skeleton. She enjoys living in sunny southern California while staying in touch with friends from all over the world-and is proud to say that her sticky date pudding once took third prize at the National Date Festival.
