Corporate Sustainability and Business Management : An Integrative Approach

Exploring the crucial convergence of corporate sustainability and modern business management, this new volume offers a comprehensive and in-depth examination of the incorporation of sustainability principles into many aspects of contemporary corporate operations. It brings together a collection of chapters from notable scholars, professionals, and educators who share their valuable viewpoints and practical knowledge to effectively traverse this dynamic field, covering the topics of corporate social responsibility (CSR), corporate governance, sustainability-driven marketing, supply chain management, finance, business models, the condition of climate change, and innovation.

The volume first provides analysis of corporate social responsibility (CSR) and its dynamic function within modern corporate strategy, examining its evolution from a philanthropic endeavor to a fundamental component of organizational strategy. It discusses ethical deliberations, societal obligations, and environmental conservation. The book goes on to focus on corporate governance and explores its significant influence on the long-term viability of organizations. The book also emphasizes the need for sustainability-driven marketing management, which explores methods that align with the values of today’s environmentally and socially aware consumers. It thoroughly examines the transition toward sustainable marketing practices, which includes ethical branding, consumer interaction, and responsible advertising.

The integration of sustainability into supply chain management is also considered, covering such aspects as ethical sourcing, the application of circular economy principles, and the reduction of environmental consequences while simultaneously maximizing operational efficiency. Sustainable finance and value creation are addressed as well, revealing novel financial frameworks and investment tactics that foster the promotion of sustainability. The book provides guidance to organizations on how to effectively balance their financial objectives with the societal and environmental consequences of their actions. Other topics include disruptive technologies, shifts in company models, and new strategies that effectively link profitability with sustainable development goals.

Corporate Sustainability and Business Management: An Integrative Approach provides significant value to scholars, corporate executives, legislators, and professionals by presenting a comprehensive perspective on the integration of sustainability principles across all aspects of business management.

Meenu Maheshwari, PhD, is Head and Associate Professor of Commerce and Management at the University of Kota, India, where she is also convener of the Board of Studies of ABST and a chief editor of the University of Kota newsletter. A former lecturer at Govt. M.S.J. College, India, and a life member of several academic and professional bodies, she has received many awards for her work in education and research. She has completed major action research projects and has published research articles and conference papers, reference books, edited books, and book chapters.

Ashok Kumar Gupta, PhD, was a Principal and Professor at the J.D.B. Government Arts Girls College, University of Kota, India. He is President of the Indian Accounting Association, Kota Branch; a life member of several academic and professional bodies; and Deputy Coordinator and Observer of the National Accounting Talent Search Examination. His published work includes research articles and book chapters as well as conference presentations.

Pragya Gaur, PhD, was a Senior Research Fellow and guest faculty at the Department of Commerce and Management, University of Kota. Her published work includes research articles and papers at national and international conferences, seminars, and webinars. She received several best research paper awards for her presentations at international webinars. She is a life member of several research and academic bodies.

Rupali Loke is an Assistant Professor of Finance at Rajasthan Technical University at the University of Kota, India. She earned her MBA at Mumbai University and is currently carrying out her doctoral research work in innovation expenditure. She has industrial experience of five years in the finance domain. She has published research papers and has presented research papers at national and international conferences, seminars, and webinars.