Título: Convert Every Click: Make More Money Online ...
Condición del libro: New
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits
In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.
With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.From the Back Cover:
Can You Really Convert Every Visitor to Your Website?
"Benji Rabhan is one of the smartest conversion guys I know. He's really two to three years ahead of the other companies out there. He consistently generates astonishing results for his clients, and the people I work with rave about him. . . . Sometimes a decision to buy is made even before you consciously process what you see. It's like Benji has his finger on the pulse of the inner 'lizard brain' 'of your prospects."
—PERRY MARSHALL, coauthor of Ultimate Guide to Google AdWords
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