T�tulo: Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
Editor: Wiley
Fecha de publicaci�n: 2019
Idioma: Ingl�s
ISBN 10: 1119541832
ISBN 13: 9781119541837
Encuadernaci�n: hardcover
Estado: Very Good

Acerca de

Sinopsis

Real-time conversations turn leads into customers

Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20^th century technology to communicate with 21^st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time―when it’s most convenient for them―conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.

Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:

Merge inbound and outbound tactics into a more productive dialog with customers
Integrate conversational marketing techniques into your existing sales and marketing workflow

Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience―and sales―sky-high.

Acerca del autor

DAVID CANCEL is the co-founder and CEO of Drift, the world's leading conversational marketing and sales platform, named to the Forbes Cloud 100, LinkedIn's Top 50 Startups, and Entrepreneur's Top Company Cultures. Cancel is also a serial entrepreneur, podcast host (Seeking Wisdom), angel investor, and advisor.

Cancel has been featured by media outlets including The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard, Harvard Business School, MIT, MIT's Sloan School of Management, and Bentley. In 2017, Harvard Business School named Cancel an Entrepreneur in Residence at the School's Arthur Rock Center for Entrepreneurship.

Cancel's blog davidcancel.com has been read by more than a million entrepreneurs, while his Twitter account @dcancel has more than 60 thousand followers and is considered a "must-follow" for entrepreneurs and executives.

DAVE GERHARDT is VP of Marketing at Drift and a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift, and Drift has been profiled in more than 100 publications, including The New York Times, Forbes, Fortune, TechCrunch and the Harvard Business Review.

Before joining Drift, Dave worked at some of the fastest-growing SaaS and B2B marketing companies in the Greater Boston Area, including HubSpot and Constant Contact.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

The Greatest Little Used Bookstore in Greater Philadelphia.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Cathy's Half Price Books, Inc.
#7 Manoa Shopping Center, 1305 West Chester Pike, Havertown, PA, 19083, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

FOR ONLINE ORDERS: We guarantee our books to be in the condition described, and will accept returns within seven days of receipt in the same condition as received. Postage is $4.50 for media mail for the first book. and $2.00 for each additional book shipped in the same order. Priority mail is $6.50 for the first book, and $4.00 for each additional book shipped in the same order. (Oversized or unusually heavy books may cost more and will be shipped at cost). International shipping rates quoted b...

M�s informaci�n

Derecho a cancelaci�n

Condiciones de env�o

We use high quality padded envelopes or boxes and all our items are packed with tender loving care to ensure they are delivered on time in the condition described.

Tarifas de env�o en Estados Unidos de America

Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 5 a 14 d�as h�biles	De 3 a 6 d�as h�biles
Primer art�culo	EUR 3.43	EUR 6.87

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.