Converge: Transforming Business at the Intersection of Marketing and Technology
Lord, Bob; Velez, Ray
ISBN 10: 1118575520 ISBN 13: 9781118575529
Editorial: John Wiley & Sons Inc (edition 1), 2013
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Descripción
Descripción:
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de ref. del artículo 1118575520-8-1
Sinopsis:
The leaders of Razorfish share their strategies for merging marketing and IT
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands―including AXE, Intel, Samsung, and Kellogg―to solve business problems at the collision point between media, technology, and marketing.
With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success.
- Explains how to organize for innovation within your own organization by applying the principles of agile development across your business
- Details how to create a religion around convergence, explaining how to tell the story throughout the organization
- Outlines how to adapt processes to keep up with and take advantage of rapid technological change
A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.
Acerca del autor:
BOB LORD is the Global CEO of Razorfish. He began his career as an engineer intrigued by marketing, not knowing that one day the disciplines would collide. Now, he leads Razorfish on its mission of creating brand experiences that build businesses. Additionally, he leads the world's largest digital agency network for Publicis Groupe. Bob is also active in the TED community and a founding member of The Nantucket Project.
RAY VELEZ is the Global CTO of Razorfish. His career has been devoted to the software development life cycle, from inception to rollout, working with clients ranging from Citibank to Ford Motor Company to the National Football League. He previously worked at Cambridge Technology Partners.
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Detalles bibliográficos
Título: Converge: Transforming Business at the ...
Editorial: John Wiley & Sons Inc (edition 1)
Año de publicación: 2013
Encuadernación: Hardcover
Condición: Very Good
Edición: 1.
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Converge : Transforming Business at the Intersection of Marketing and Technology
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Wiley & Sons, Incorporated, John, 2013
ISBN 10: 1118575520
ISBN 13: 9781118575529
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