Content Everywhere: Strategy and Structure for Future-Ready Content
Sara Wachter-Boettcher
ISBN 10: 193382087X ISBN 13: 9781933820873
Editorial: Rosenfeld Media, 2012
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World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 20 de diciembre de 2007
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Descripción
Descripción:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de ref. del artículo 00101769220
Sinopsis:
Care about content? Better copy isn’t enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Acerca del autor: Sara Wachter-Boettcher is an independent content strategist based in Lancaster, Pennsylvania, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward. Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, sarawb.com. You can see where she'll be speaking next on Lanyrd.
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Detalles bibliográficos
Título: Content Everywhere: Strategy and Structure ...
Editorial: Rosenfeld Media
Año de publicación: 2012
Encuadernación: Encuadernación de tapa blanda
Condición: Very Good