The best time to start content marketing was five years ago, the second best time is now. It's now the time to get ahead of the competition and make content marketing truly work for your business. Content Marketing Works: 8 Steps to Transform Your Business is a brand new book from Arnie and Brad Kuenn that will teach marketers and organizations a process to grow their business through the convergence of search, social, and content marketing. Content Marketing Works is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at content marketing agency, Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business. The 8 Steps cover: Strategy Development Ideation Content Creation Optimization Promotion Distribution Lead Nurture Measurement Whether you're a small-to-medium-sized businesses or an enterprise organization, the steps outlined in this book will help you build content marketing practices from the ground up with real world case studies, thoughtful lessons, and expert advice packed into 290 pages. Readers will learn specific ways to link SEO and content marketing; how to create useful content to attract more traffic, more leads and more business; and how to connect with customers on a human level that encourages trust and loyalty. The content in this book also uncovers answers behind questions like: What exactly is content marketing? How important is search these days? How about social media? What in the world do I do about mobile? How do I set up a lead nurturing program? Where do I start to create an effective strategy? Foreword written by Joe Pulizzi Founder of Content Marketing Institue, Author of Epic Content Marketing Content Marketing Works is your opportunity to clean slate your marketing. This book gives you permission to think and do differently from everyone else. This book is your ticket to becoming the leading informational resource for your particular niche. This book will not only change the way you market, but it will change the way you conduct business. Praise for Content Marketing Works The new question isn't should you do content marketing, it's precisely HOW do you do content marketing effectively. This is the actionable playbook for which you've been waiting. Recommended - Jay Baer, New York Times bestselling author of Youtility This book can (and for many, should) serve as a first step to upgrading your content marketing practices. Arnie and Brad deeply understand the relationship between content, marketing strategy, traffic opportunities, and sales, and what's better, have made that information useful and accessible. - Rand Fishkin, founder, Moz Content Marketing Works wisely emphasizes that content marketing is a process, not a project. Just as a magazine doesn't publish a single issue, nor should your content program. Arnie and Brad take a complicated and critical element of modern business and demystifies it with case studies, instruction, and an 8 Step guide. Nicely done. - Larry Kim, founder and CTO, WordStream.

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Detalles bibliogr�ficos

T�tulo: Content Marketing Works: 8 Steps to Transform Your Business
Editor: Vertical Measures
Fecha de publicaci�n: 2015
Idioma: Ingl�s
ISBN 10: 0990975509
ISBN 13: 9780990975502
Encuadernaci�n: Paperback
Estado: Good

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Sinopsis

The best time to start content marketing was five years ago, the second best time is now.

It’s now the time to get ahead of the competition and make content marketing truly work for your business. Content Marketing Works: 8 Steps to Transform Your Business is a brand new book from Arnie and Brad Kuenn that will teach marketers and organizations a process to grow their business through the convergence of search, social, and content marketing.

Content Marketing Works is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at content marketing agency, Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business. The 8 Steps cover:

Strategy Development
Ideation
Content Creation
Optimization
Promotion
Distribution
Lead Nurture
Measurement

Whether you’re a small-to-medium-sized businesses or an enterprise organization, the steps outlined in this book will help you build content marketing practices from the ground up with real world case studies, thoughtful lessons, and expert advice packed into 290 pages. Readers will learn specific ways to link SEO and content marketing; how to create useful content to attract more traffic, more leads and more business; and how to connect with customers on a human level that encourages trust and loyalty.

The content in this book also uncovers answers behind questions like:

What exactly is content marketing?
How important is search these days? How about social media?
What in the world do I do about mobile?
How do I set up a lead nurturing program?
Where do I start to create an effective strategy?

Foreword written by Joe Pulizzi
Founder of Content Marketing Institue, Author of Epic Content Marketing

"Content Marketing Works is your opportunity to clean slate your marketing. This book gives you permission to think and do differently from everyone else. This book is your ticket to becoming the leading informational resource for your particular niche. This book will not only change the way you market, but it will change the way you conduct business."

Praise for Content Marketing Works

“The new question isn’t should you do content marketing, it’s precisely HOW do you do content marketing effectively. This is the actionable playbook for which you’ve been waiting. Recommended!” - Jay Baer, New York Times bestselling author of Youtility

“This book can (and for many, should) serve as a first step to upgrading your content marketing practices. Arnie and Brad deeply understand the relationship between content, marketing strategy, traffic opportunities, and sales, and what’s better, have made that information useful and accessible.” - Rand Fishkin, founder, Moz

“Content Marketing Works wisely emphasizes that content marketing is a process, not a project. Just as a magazine doesn’t publish a single issue, nor should your content program. Arnie and Brad take a complicated and critical element of modern business and demystifies it with case studies, instruction, and an 8 Step guide. Nicely done." - Larry Kim, founder and CTO, WordStream

Rese�a del editor

The best time to start content marketing was five years ago, the second best time is now.

Strategy Development
Ideation
Content Creation
Optimization
Promotion
Distribution
Lead Nurture
Measurement

The content in this book also uncovers answers behind questions like:

What exactly is content marketing?
How important is search these days? How about social media?
What in the world do I do about mobile?
How do I set up a lead nurturing program?
Where do I start to create an effective strategy?

Foreword written by Joe Pulizzi
Founder of Content Marketing Institue, Author of Epic Content Marketing

Praise for Content Marketing Works

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books ? giving both new and preloved titles a second life. The company also operates World of Books ? Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world?s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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