Consumers in Context : The BPM Research Program
Gordon Foxall
ISBN 10: 1138962899 ISBN 13: 9781138962897
Editorial: Routledge, 2015
Nuevos
Buch
Librería:
AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
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Descripción
Descripción:
nach der Bestellung gedruckt Neuware - Printed after ordering - This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place ' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research. N° de ref. del artículo 9781138962897
Sinopsis:
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Acerca del autor: Gordon Foxall
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Detalles bibliográficos
Título: Consumers in Context : The BPM Research ...
Editorial: Routledge
Año de publicación: 2015
Encuadernación: Buch
Condición: Neu