Consumer Sensory Testing For Product Development

Descripción:

Consumer Sensory Testing For Product Development | Anna V. A. Resurreccion | Buch | xvii | Englisch | 1998 | Copernicus | EAN 9780834212091 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. N° de ref. del artículo 102510748

Denunciar este artículo

Sinopsis:

Reseña del editor: This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.