This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer. Editor(s): Netessine, Serguei; Tang, Christopher S. Series: International Series in Operations Research & Management Science. Num Pages: 512 pages, 18 black & white tables, biography. BIC Classification: KJMV5; KJQ; KJS; KJT; UF; UNH. Category: (G) General (US: Trade). Dimension: 235 x 155 x 26. Weight in Grams: 777. . 2014. Paperback. . . . .

N� de ref. del art�culo V9781489983695

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T�tulo: Consumer-Driven Demand and Operations Management Models
Editor: Springer-Verlag New York Inc.
Fecha de publicaci�n: 2014
Idioma: Ingl�s
ISBN 10: 1489983694
ISBN 13: 9781489983695
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: New

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The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques examples are mixed sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior.

CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research.

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