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Consumer Behaviour : In Indian Context

P. C. Jain and Monika Bhatt

ISBN 10: 8121922143 / ISBN 13: 9788121922142
Editorial: S. Chand Publisher, 2010
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Contents 1 Introduction 2 Scope And Application 3 Consumer Needs And Motivation 4 Consumer As A Perceiver And Learner 5 Influence Of Personality And Attitudes On Buying Behaviour 6 Consumer Psychographics 7 Influence Of Group Dynamics And Consumer Reference Groups 8 Influence Of Social And Economic Classes 9 Influence Of Family In Decision Making 10 Diffusion Of Innovations 11 Cultural Aspects Of Indian Consumer Markets 12 Organisational Buying Behaviour 13 Role Of Consumer Behaviour In Advertisement 14 Consumer Involvement And Decision Making 15 Information Serach And Processing 16 Alternative Evalution 17 Purchase And Its Results 18 Consumer Protection In India 19  Market Segmentation 20  E Commerce And Consumer BehaviourFor MBA PGDBA Markting anf PG students of Commerce The book has been revised and a chapter on Consumer Behaviour in India has been added which will help readers to know the conditions of Indian Households and its impact on their consumption pattern Futher consumption pattern in rural and urban India has been analysed to help readers to know about difference in consumption pattern in Indian Villages and towns 285 pp. N° de ref. de la librería 92092

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Título: Consumer Behaviour : In Indian Context

Editorial: S. Chand Publisher

Año de publicación: 2010

Encuadernación: pbk

Edición: Reprint

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A one stop shop for books from India. We can supply any title published in India by any publisher. We have an extensive annotated catalogue of books on the web. We have been supplying books from India to University Libraries, Art Museums, Botanical Gardens world wide for the past thirty years.

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