Consumer Behaviour: A European Perspective
Solomon, Miceal
ISBN 10: 027371726X ISBN 13: 9780273717263
Editorial: Pearson P T R 0, 2010
Usado
paperback
Librería:
Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Vendedor de AbeBooks desde 15 de abril de 2021
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS. N° de ref. del artículo ERICA829027371726X4
Sinopsis:
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
Acerca del autor: Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Søren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.
Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).
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Detalles bibliográficos
Título: Consumer Behaviour: A European Perspective
Editorial: Pearson P T R 0
Año de publicación: 2010
Encuadernación: paperback
Condición: Very Good
Condición de la sobrecubierta: Sobrecubierta Incluida
Edición: 4ª Edición
Tipo de libro: book