Consumer Behavior. Este artículo no está disponible.
78 valoraciones de Goodreads
Idioma: inglés
Editorial: McGraw-Hill Education, 2009
- Tapa dura
- Usado
Librería: ZBK Books, Carlstadt, NJ, Estados Unidos de AmericaZBK Books
Vendedor de 5 estrellas
Vendedor de AbeBooks desde 10 de marzo de 2023
No disponible
Tapa dura
Condición: Usado - Bueno
EUR 5,31
Descripción del artículo del vendedor
Fast & Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
N° de ref. del artículo ZWV.0073404764.VG
- Título
- Consumer Behavior
- Autor
- Peter, J. Paul; Olson, Jerry
- Editorial
- McGraw-Hill Education
- Año de publicación
- 2009
- Estado
- very_good
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0073404764
- ISBN 13
- 9780073404769
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
“Acerca de” puede pertenecer a otra edición de este título.
Resultados de la búsqueda para Consumer Behavior
Hay 8 copias más de este libroVer todos los resultados