Consumer Behavior and Marketing Strategy. Este artículo no está disponible.
Olson, Jerry C., Peter, J. Paul
78 valoraciones de Goodreads
Idioma: inglés
Editorial: McGraw-Hill Higher Education, 2007
- Tapa dura
- Usado
Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
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Vendedor de AbeBooks desde 3 de agosto de 2006
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Condición: Usado - Bueno
EUR 7,15
Descripción del artículo del vendedor
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 10514420-6
- Título
- Consumer Behavior and Marketing Strategy
- Autor
- Olson, Jerry C., Peter, J. Paul
- Editorial
- McGraw-Hill Higher Education
- Año de publicación
- 2007
- Estado
- Very Good
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0073529850
- ISBN 13
- 9780073529851
- Edición
- 8th Edition.
- Peso del artículo
- 2,78 libras
- Dimensiones
- N/A
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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Acerca del autor
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
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