Consumer Behavior and Marketing Strategy
Olson, Jerry C., Peter, J. Paul
ISBN 10: 0073529850 ISBN 13: 9780073529851
Editorial: McGraw-Hill Higher Education, 2007
Usado
Encuadernación de tapa dura
Librería:
Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
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Descripción
Descripción:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo 254753-6
Sinopsis:
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Acerca de los autores:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
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Detalles bibliográficos
Título: Consumer Behavior and Marketing Strategy
Editorial: McGraw-Hill Higher Education
Año de publicación: 2007
Encuadernación: Encuadernación de tapa dura
Condición: Very Good
Edición: 8th Edition.