Consumer Behavior and Marketing Strategy
Olson, Jerry C., Peter, J. Paul
ISBN 10: 0256261903 ISBN 13: 9780256261905
Editorial: McGraw-Hill Higher Education, 1998
Usado
Encuadernación de tapa dura
Librería:
Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
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Descripción
Descripción:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo 3160942-6
Sinopsis:
This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.
Reseña del editor: No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumers and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
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Detalles bibliográficos
Título: Consumer Behavior and Marketing Strategy
Editorial: McGraw-Hill Higher Education
Año de publicación: 1998
Encuadernación: Encuadernación de tapa dura
Condición: Good
Edición: 5ª Edición o Posterior