Consumer Behavior and Marketing Action
Assael, Henry
ISBN 10: 0538844337 ISBN 13: 9780538844338
Editorial: Cengage Learning, 1980
Usado
Encuadernación de tapa dura
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Descripción
Descripción:
Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de ref. del artículo rev6716431015
Sinopsis:
This text is targeted at the junior/senior level undergraduate course in consumer behaviour. This text is also appropriate for the first course in consumer behaviour at the MBA level. The approach ties together a conceptual foundation of consumer behaviour with an applications orientation. If consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.
Reseña del editor: This text is targeted at the junior/senior level undergraduate course in consumer behaviour. This text is also appropriate for the first course in consumer behaviour at the MBA level. The approach ties together a conceptual foundation of consumer behaviour with an applications orientation. If consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.
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Detalles bibliográficos
Título: Consumer Behavior and Marketing Action
Editorial: Cengage Learning
Año de publicación: 1980
Encuadernación: Encuadernación de tapa dura
Condición: Very Good
Edición: 5ª Edición o Posterior