This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question.

Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation.

This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.

Acerca del autor

Oliver Gassmann is Professor of Technology and Innovation Management at the University of St. Gallen (Switzerland), and the Chairman of the Institute of Technology Management. He is a prominent thought leader on business models, and Google Scholar's most-cited professor in ‘R&D Management’ worldwide.
Fabrizio Ferrandina is the Group CEO of Z�hlke, a global innovation service provider. His career has been dedicated to driving software and system projects for clients all over the world. Until 2018 Fabrizio Ferrandina was CEO of the German subsidiary and member of the Z�hlke Group Executive Board.

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