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Actual experience is the best preparation for the business world, but if this is not available, the simulated experience of case studies can be an excellent substitute. Concepts & Cases in Retail & Merchandise Management, 2ND Edition takes the reader into the real world of retail and merchandise management. Ninety-five challenging new and updated cases present a wide variety of actual situations that retail professionals face at all levels of management. Written by academics and professionals from retail, manufacturing, marketing, and merchandising perspectives, each case study asks the reader to analyze inside information on business ranging from small sole-proprietorships to industry titans. New to this Edition: Expanded coverage of technology, sourcing, branding, private labels, and ethical and legal behavior in retail management Additional student activities related to each case study Instructor's Guide provides suggestions for planning the course and using the text
Acerca de los autores:
Nancy J. Rabolt is a professor and Chair of the Consumer and Family Studies and Dietetics Department at San Francisco State University.
Judy K. Miler is an associate professor at the University of Florida.
Título: Concepts and Cases in Retail and Merchandise...
Editorial: Fairchild Books
Año de publicación: 2008
Encuadernación: Paperback
Condición: Like New
Edición: 2ª Edición
Tipo de libro: book
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
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paperback. Condición: New. In shrink wrap. Looks like an interesting title! Nº de ref. del artículo: Q-1563676001
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Librería: moluna, Greven, Alemania
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Takes the reader into the real world of retail and merchandise management. This title includes ninety-five challenging cases that present a variety of actual situations that retail professionals face at various levels of management.Über den Aut. Nº de ref. del artículo: 596323294
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