Navy hardcover shows only very slight edgewear. The 276 pages are clean, tight and unmarked. DJ is lightly edgeworn. This is a reliable source of information explaining how to conduct efective concept tests and how to use the results to make profitable marketing decisions.

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Detalles bibliogr�ficos

T�tulo

Concept Testing: How to Test New Product Ideas Before You Go to Market

Editor

American Management Association, Chicago

Fecha de publicaci�n

1987

Idioma

Ingl�s

Encuadernaci�n

Hardcover

Edici�n

Second Edition

Estado

Near Fine

Estado de la sobrecubierta

Very Good+

Cat�logos de vendedores

Business

Descripci�n de la librer�a

We recently closed our brick and mortar storefront after 27years service, and have joined the legion of "Internet Only" operations. We, of course welcome traveling visitors, and folks wishing to sell quality books, to contact us via phone, email or internet, to set an appointment for viewing and/or discussion. We are dedicated to offering fair value for your book or collection. Informal appraisals are at no charge to the customer. Formal appraisal (documented) charges are based on size and a signed agreement. We strongly recommend the informal appraisal to avoid surrendering your collection to a multi-media boxstore without prior knowledge. Donation recommedations are also available at no charge. We are very interested in your satisfaction. We are a phone call, email, or website visit away, and look forward to hearing from you. Richard & Carol Young / All Booked Up

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Informaci�n empresarial del vendedor

REY, inc. dba All Booked Up
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