Computer Applications in Marketing Research: A Proposal (Classic Reprint)

Idioma: inglés

Editorial: Forgotten Books, 2024

024320244X / 9780243202447

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Librería: Forgotten Books, London, Reino UnidoForgotten Books

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Descripción del artículo del vendedor

Print on Demand. This book explores the necessity for a directory of computer programs designed for use in marketing research and devises a proposal to fulfill that need. The author begins by discussing the growing significance of empirical research in marketing, particularly in light of the availability of technologically advanced computers. They then continue by categorizing marketing research computer needs into three groups: data reduction systems, statistical systems, and special purpose languages. Within each category, the author delves into specific examples and discusses the potential for future developments. The book also highlights the need for a forum to facilitate the exchange of data reduction programs, statistical packages, and special purpose languages. The author proposes the establishment of a dedicated section in the Journal of Marketing Research (JMR) to serve as a platform for sharing abstracts of available computer programs. This section would also feature short articles on innovative features and functions of special purpose languages. The author believes this forum would drive efficiency in empirical research, foster a broader understanding of available tools within the profession, and accelerate the dissemination of new techniques and models. The establishment of such a platform would also incentivize researchers to document their systems thoroughly and make them accessible to other interested researchers. Ultimately, this book aims to contribute to the advancement of empirical research and model building in marketing through a comprehensive exchange of information on relevant computer applications. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…

N° de ref. del artículo 9780243202447_0

Título
Computer Applications in Marketing Research: A Proposal (Classic Reprint)
Autor
David Bruce Montgomery
Editorial
Forgotten Books
Año de publicación
2024
Estado
New
Tipo de libro
print-on-demand item
Encuadernación
Paperback
Idioma
inglés
ISBN 10
024320244X
ISBN 13
9780243202447
Catálogos de vendedores
Marketing

Forgotten Books

London, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 2 de junio de 2021

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 5 a 10 días hábilesDe 5 a 10 días hábiles
Primer artículoEUR 0,00EUR 0,00
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Descripción de la tienda

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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Trade

Información empresarial del vendedor

FB &c Ltd

Dalton House, 60 Windsor Avenue
London, Reino Unido SW19 2RR